Wednesday, August 31, 2005
So Long, AT&T? Not So Fast:
SBC, which was spun off from AT&T amid the breakup of the Bell telephone system in 1984, will assume its former parent's name, BusinessWeek Online has learned. The plan, which is consistent with speculation that followed SBC's bid for AT&T earlier this year, reflects SBC's new national identity and its desire to market AT&T's Internet phone service to consumers around the country. And it gives SBC a marketing weapon to use against its rivals.
Revestiture!
Hah! What a long and crooked path to get around antitrust laws.
SBC, which was spun off from AT&T amid the breakup of the Bell telephone system in 1984, will assume its former parent's name, BusinessWeek Online has learned. The plan, which is consistent with speculation that followed SBC's bid for AT&T earlier this year, reflects SBC's new national identity and its desire to market AT&T's Internet phone service to consumers around the country. And it gives SBC a marketing weapon to use against its rivals.
Revestiture!
Hah! What a long and crooked path to get around antitrust laws.
- Frank
