Wednesday, August 17, 2005
Uncle Sam Wants You In The Worst Way:
With an insurgency raging in Iraq and casualties rising, the U.S. Army faces one of the toughest marketing challenges around. Turned off by an increasingly unpopular war, thousands of young men and women who might typically have joined the military to get an education, jump-start their careers, or simply to defend their country are standing down. As a result, when the Army completes fiscal 2005 on Sept. 30, it is expected to be 7,000 short of its 80,000-person recruiting goal.
With an insurgency raging in Iraq and casualties rising, the U.S. Army faces one of the toughest marketing challenges around. Turned off by an increasingly unpopular war, thousands of young men and women who might typically have joined the military to get an education, jump-start their careers, or simply to defend their country are standing down. As a result, when the Army completes fiscal 2005 on Sept. 30, it is expected to be 7,000 short of its 80,000-person recruiting goal.
